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About the road safety campaign

Too many people die on New Zealand roads each year. These losses place a huge toll on families, friends and our community. The cost – of emergency services, medical care, reparation and human grief – is enormous.

Together with NZ Police and New Zealanders, we’re working to reduce the number of people maimed and killed on our roads.

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Campaign history

The national road safety advertising and enforcement campaign began in 1995. The campaign aimed to reduce the number of people dying or suffering injuries on New Zealand roads.

Police involvement

The campaign combines police enforcement activities and advertising to help bring about changes in attitude and behaviour.

Frequently asked questions

Answers to frequently asked questions about our advertising campaigns.

Key priorities

The key areas of focus for our advertising campaign are the issues identified as high and medium priorities in Safer Journeys - the New Zealand road safety strategy to 2020.

Analysis and evaluation

Statistical data forms the basis of the campaign and regular evaluation assesses its effectiveness.

Road safety calendar

(PDF, 93 KB)
Download our calendar of road safety campaigns.