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Updated: 25 January 2013

Youth drink-driving is one of the largest causes of death and injuries in New Zealand roads. Each year, young drivers cause nearly half of all alcohol-related road crashes.

Our campaign aims to change the behaviour of these young drivers. It shows the instant and chilling consequences of drink-driving.

It links drink-driving by young people with the risk to themselves (and their mates) demonstrating that if they crash, they won't always walk away.