Our fatigue campaign aims to have people acknowledge that tiredness experienced when driving can be dangerous. It alerts drivers to the symptoms that tell them they're not safe behind the wheel.
The campaign promotes solutions and encourages people to consciously plan their journeys rather than focus on getting to their destination.
Download print version: Hidden crash (PDF, 596 KB)
Interislander - padded chair
Interislander - padded seat
Petrol pump advertising
Tired drivers take longer to react
Service station advertising
Fatigue winter campaign
These appear across six mountains: Whakapapa, Turoa, Mt Hutt, Remarkables, Treble Cone, Cadrona
A3 washroom posters on ski fields
These appear in washrooms across five mountains: Coronet Peak, Whakapapa, Mt Hutt, Remarkables, Treble Cone
Ski road access exit billboards
These appear across four mountains: Mt Hutt, Remarkables, Treble Cone, Cadrona.