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Fatigue advertisements

Updated: 7 April 2015

Fatigued driving leads to poor concentration and judgement on the road. Many drivers don't even recognise fatigue symptoms.

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Our fatigue campaign aims to have people acknowledge that tiredness experienced when driving can be dangerous. It alerts drivers to the symptoms that tell them they're not safe behind the wheel.

The campaign promotes solutions and encourages people to consciously plan their journeys rather than focus on getting to their destination.

Radio advertising

Print advertising

Download print version: Hidden crash (PDF, 596 KB)

Outdoor advertising

Other advertising

Petrol pump advertising


If you drive when fatigued you increase your chances of having a crash
Find out more about the signs of driver fatigue and ways you can prevent it.


Driving more tired than you think?
Complete the fatigue calculator to find out.