Our fatigue campaign aims to have people acknowledge that tiredness experienced when driving can be dangerous. It alerts drivers to the symptoms that tell them they're not safe behind the wheel.
The campaign promotes solutions and encourages people to consciously plan their journeys rather than focus on getting to their destination.
Television advertising
This weekend
These holidays
Radio advertising
Take a break
Print advertising
Hidden crash
Download print version: Hidden crash (PDF, 596 KB)
Outdoor advertising
Take a break
Other advertising
Interislander - padded chair
Interislander - padded seat
Petrol pump advertising
Petrol pumps
Sleep - drive fresh
Tired drivers take longer to react
