More than 400 people die on New Zealand roads each year. Hundreds more are injured. We’re working together with other agencies to bring these numbers down to the targets of the New Zealand road safety strategy.
In this section you can learn all about our advertising campaign - how it works and why we focus on certain areas and target specific people.
If we stopped thinking 'cars' and started thinking 'people', would it change the way we drive?
The national road safety advertising and enforcement campaign focuses on specific high and medium priorities identified in Safer Journeys - the NZ road safety strategy to 2020. These priorities are speed, drink-driving, drug affected driving, vehicle safety and fatigue.
Our campaign aims to change the behaviour of young drivers who drive under the influence of alcohol.
Our speed campaign aims to convince the target audience that driving at any speed above the speed limit is dangerous.