Our advertising
More than 400 people die on New Zealand roads each year. Hundreds more are injured. We’re working together with other agencies to bring these numbers down to the targets of the New Zealand road safety strategy.
In this section you can learn about how the advertising campaign contributes to changing the behaviour of New Zealand drivers, making our roads safer.
Road safety campaign
The history behind the combined enforcement and advertising campaign, our approach and the ads helping to change driver behaviour.
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Other advertising
As well as the five key priorities in our road safety campaign we use advertising to promote other safety messages.
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Frequently asked questions
Answers to frequently asked questions about our advertising campaigns.
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