Our current drink-driving campaign aims to change the behaviour of these young drivers.
The campaign does this in two ways:
- It shows the instant and chilling consequences of drink-driving; it links drink-driving by young people with the risk to themselves and their mates demonstrating that if they crash, they won't always walk away.
- It shows that there are alternatives to drink- driving, ie having a sober driver, taking a taxi. It encourages sober driving as something that mates do to get each other home safely.
Current TV advertisements
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Backwards
Find out more about the 'Backwards' campaign
Trapped
Find out more about the 'Trapped' campaign
Four mates
More four mates advertisements (February 2009)
Find out more about the 'Four mates' campaign
Radio advertisements
If you drink then drive, you're a bloody criminal
If you drink then drive, you're a bloody idiot
Stages
What would a mate do?
Online advertisements
Doors
Doors
(FLV, 726KB)
The men commandments
Print advertisements
Doors
(PDF, 1.02 MB)
Coin - taxi
(PDF, 153 KB)
Coin - courtesy van
(PDF, 1.88 MB)
X-ray
(PDF, 93 KB)
Handcuffs
(PDF, 111 KB)
Sober driver scratch card
(PDF, 218 KB)
Outdoor advertisements
Police lights billboard & truck backs
(PDF, 112 KB)
Text advertisements
HooHaa text advertisements
Pub posters
Urinal poster
(PDF, 218 KB)
Doors
(PDF, 1.02 MB)
