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Vehicle safety advertisements

Updated: 20 July 2012

There are around 30 road crashes in New Zealand every day. A proportion of these could be avoided if the vehicle was equipped with the latest safety technologies.

On this page

Television advertising

Watch videos here or visit NZTransportAgency on YouTube. You will need Flash Player to be able to watch the videos.

Our cracking new website 1 (15 seconds)

Our cracking new website 2 (30 seconds)

Online advertising

How to buy a better car

How we rate your car

Electronic stability control

How side curtain airbags work

Campaign information

The vehicle safety advertising campaign aims to encourage New Zealanders to buy the safest vehicle they can afford. The campaign currently focuses on side curtain airbags and electronic stability control (ESC). It aims to increase awareness of these and other safety features in vehicles, so that people consider them a priority in their next vehicle purchase.

Print advertising

Download print advertisements