Television advertising
Don't bail out
Campaign information
Parents need to stay involved in their teen's driving throughout the Restricted licence phase to help them identify and address risks such as peer pressure, planning ahead and self-assessment for driving. The new website - www.safeteendriver.co.nz - provides some free tools to empower and support parents to manage these issues with their teens to keep them safe on the roads. The new tools have been developed by the NZTA in association with a parent/teen psychologist and a driving psychologist.
The new website is a one-stop shop for parents of teen drivers as it also covers the Learner phase and links to free resources in the existing NZTA and ACC Practice programme. If young drivers gain around 120 hours of supervised driving practice in the Learner phase they can reduce the risk of a crash when they drive alone by 40 percent.
For more information:
- www.safeteendriver.co.nz (external link)
- Backgrounder (PDF, 51KB)
- Q&As (PDF, 68KB)
Radio advertising
Print advertising
Don't bail out
Download print advertisements
- Don't bail out (PDF, 2.48MB)
Online advertisements
Outdoor advertisements
Don't bail out bus shelter sign
Posters and other resources are available to order. These are based off our print and outdoor advertising. If you'd like to find out more or place an order, please send an email to: advertising@nzta.govt.nz.
