Published: July 2014 | Category: Research & reports , Research programme , Performance monitoring , Activity management , Natural hazard risk management , Safety, security and public health , Environmental impacts of land transport , Transport demand management , Integrated land use and transport systems , Sustainable land transport , About the research programme , Economic development | Audience: General
The objective of this research project was to undertake primary market research in New Zealand, at an exploratory level, to gain greater understanding of car passengers’ valuations of travel time savings in a range of situations (including passenger valuations relative to when driving, and relative to car occupants as a group). Based on this exploratory research, the project assessed the priorities for a more extensive (quantitative) research programme, which will derive a new set of car passenger values for demand modelling and economic evaluation applications in New Zealand.
The research methodology focused on:
Keywords: car driver, car passenger, contingent valuation, market research, New Zealand, stated choice, stated preference, valuation, value of time (savings), willingness-to-pay