There is an increased use of public transport among Generation Y compared with previous generations, but there is limited information on the specific factors related to this trend and whether demand is temporary, sustained, or growing.
A multi-method approach was undertaken to better understand travel demand for Generation Y with:
Findings indicate there will be large, sustained growth in public (and active) transport use, particularly among Generation Y.
Key service priorities for Generation Y and older travellers are very consistent, indicating improvements in well-known convenience factors like frequency and coverage are critical. Once these basics are delivered more specific improvements desirable for Generation Y include smarter pricing mechanisms (such as free transfers) and improved real-time information.
Key life stage changes, such as moving home or starting a family, are opportunities for positive travel interventions.
Key words: adolescent, attitudes, car, forecasts, future behaviour, Generation Y, millennial, mobility, mode, multimodal, New Zealand, patterns, predictions, projections, public transport, teenager, transport, travel, trends, vehicle, young adult, youth