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Drink-driving advertising

This section focuses on our drink-driving road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.

Local Legends

Drink-driving continues to be a major problem on New Zealand roads. Last year, 71 people died in alcohol-related crashes and 413 people were seriously injured. Young drivers are also still over-represented in drink-driving statistics. Over 40% of all alcohol-related crashes each year involve drunk drivers aged less than 24 years of age.