This section focuses on our drink-driving road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.
Drink-driving continues to be a major problem on New Zealand roads. Last year, 71 people died in alcohol-related crashes and 413 people were seriously injured. Young drivers are also still over-represented in drink-driving statistics. Over 40% of all alcohol-related crashes each year involve drunk drivers aged less than 24 years of age.