This section focuses on our driver distraction road safety advertising campaigns. Here you can learn about the approach behind the campaigns, who we target and why. You can also see the advertising material we’ve produced.
A driver is distracted when they pay attention to an activity that takes their focus away from the primary task of driving. Any extra activity puts demands on a driver, which may reduce their driving standard. It may cause the driver to become less observant. A lower standard of driving means that a driver is less likely to anticipate hazards and crashes could occur as a result of the distraction.