This section focuses on our vehicle safety advertising campaigns. Here you can learn about the approach behind the campaigns, who we target and why. You can also see the advertising material that we’ve produced.
We want people to buy the safest car they can afford. Every day, there are around 30 road crashes on New Zealand roads. If all drivers changed their current vehicle to the safest in their class, this number would drop by a third.
If you own a car, it’s your responsibility to maintain your vehicle and ensure it’s in a roadworthy condition at all times. Take the time to check your car regularly and you could reduce the risk of serious damage to you, your passengers and your car in a crash.