Transport Agency urging dealers to help sell vehicle safety


Waka Kotahi NZ Transport Agency recently launched a widespread media campaign, encouraging consumers to look at safety ratings when buying a new car.

More info on the ‘1-star reality’ campaign can be found here: link)

People are twice as likely to die or be seriously injured in a crash in a 1-star or 2-star than in a 5-star vehicle, and two out of three death and serious injury crashes in New Zealand involve 1 and 2-star vehicles.

Waka Kotahi is keen to work with motor vehicle dealers to help improve safety. As your customers become more aware of safety ratings you need to be fully prepared so you’re ready and able to answer their questions. 

We’re also offering a sweetener for dealers to brush up on their vehicle safety knowledge:  Complete a brief online training module by 27 March about vehicle safety ratings and go in the draw to win one of 10 x $100 Prezzy cards or $100 MTA vouchers link) they don't make 'em like they used to!

View the Transport Agency's handy dealer resources so you can find safety rating information on the go, and promote safety ratings to your customers: link)

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