A new set of learner driver videos, developed by the NZ Transport Agency and ACC, are proving popular in helping a new generation learn crucial skills to stay safe behind the wheel.
The 41 videos are part of Practice, a joint initiative between the Transport agency and ACC which is designed to help young drivers learn and master the practical driving skills needed to pass the tough restricted licence test on their first attempt — and set them up for a lifetime of safe driving.
Three of them are specifically for people helping someone to learn to drive, with tips and techniques on how to be a good coach.
Andrew Joel, Senior Education Advisor in the Transport Agency’s Network User Behaviour team, says the viewing stats already show excellent results, even without a promotion campaign.
“Since the start of 2014 we’ve been putting the videos up on YouTube(external link) and the Practice website(external link) as we finished them. The last ones - about the restricted and full licence tests - went online at the end of August. The number of ‘views’ per month has jumped from over 2,000 in January to 30,500 by the end of October, just from people finding them on the website or searching on YouTube.
“November is looking even better: we’re on track to have well over 40,000 views this month. And it’s not just New Zealanders who are checking them out; if we add in overseas views it more than doubles these numbers.
“I think it’s a great endorsement of what we’ve produced. We set out to make these videos as friendly and engaging as possible, and the actors and production company did a fantastic job to achieve this.”
For a sample of the videos, check out the segment on how to change lanes(external link).