This page relates to the 2024-27 National Land Transport Programme.
Safety promotion, education and advertising activities should use NZ Transport Agency Waka Kotahi (NZTA) endorsed best practice guidelines and examples, including those set out below.
The use of NZTA resources ensures consistency between activities, reduces administrative and development costs and maximises the effectiveness of delivered activities.
All approved organisations and NZTA (for its own activities) should refer to the NZTA Education Portal when developing school-based interventions work programme and give effect to the key research findings.
NZTA Education Portal(external link)
NZTA encourages a whole-school approach to influence students to adopt road safety behaviours.
You can find the whole-of-school approach and resources in the NZTA Education Portal, which includes a guide to help coordinators develop a safe school travel plan.
NZTA Education Portal(external link)
Knowledge of child restraints and practical NZ Qualifications Authority unit standards is essential for those working in this area.
Child restraint technician’s manual [PDF, 2 MB]
Child restraint videos are available online.
Installing and using a child restraint
NZTA provides information aimed at increasing awareness and behaviour change around medication-related substance impairment.
BikeReady cycle skills training guidelines is a guide for the set-up and delivery of cycle skills training in New Zealand.
BikeReady cycle skills training guidelines(external link)
NZ Certificate in Cycle Skills Instruction(external link)
Drive is a joint programme (NZTA / Accident Compensation Corporation) that has been designed to help young people become confident, capable and safe drivers.
We (NZTA as investor) recommend that advertising follows the NZTA advertising guidelines.
Advertising guide ‒ Producing effective advertising [PDF, 5.5 MB]
The road safety marketing schedule looks forward and outlines the campaigns NZTA is running.
