Safety promotion, education and advertising – activity list template

This page relates to the 2024–27 National Land Transport Programme.

Introduction

Work category 432 provides for safety promotion, education and advertising activities that seek to achieve road safety outcomes through providing education and raising awareness through national, regional and local campaigns and initiatives.

Safety promotion, education and advertising activities have the following objectives:

• advance the focus areas and priorities in the Government Policy Statement on land transport 2024, and the key actions in the government’s New Zealand’s Road Safety Objectives document
  New Zealand’s Road Safety Objectives(external link)

• achieve safer outcomes by working with communities to identify and address regional and local road safety focus areas
• develop national, regional and local road safety partnerships to ensure an integrated and joined-up approach to achieving road safety outcomes.

A completed activity list is required to support investment applications.

Safety promotion, education and advertising activity list [XLSX, 360 KB]

Itemised activities

Similar activities may be grouped as a single line item by focus area if the scope of the activity seeks to contribute to a common outcome and/or benefit, as long as the measurement is clear.

If a single activity addresses a mix of target audiences, you should specify the primary audience and the secondary audience. Alternatively, you can list the activities as separate items by primary audience.

We (NZ Transport Agency Waka Kotahi as investor) require quarterly reporting which must be completed in the provided template, as well as the annual reporting included in this template.