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This section provides information, processes and procedures to assist approved organisations and the Transport Agency in developing promotion of road safety and/or demand management activities.

This activity class promotes the safe, efficient and effective use of the land transport system through behavioural based activities. It is described in the GPS as investment to support behavioural changes to increase road safety and promote mode shift and use of travel planning to optimise the transport system – including work and school travel management plans, cycle safety training, ride sharing, promotion of public transport and active modes, provision of alcohol interlocks and reimbursements  related to impounded vehicles.


Government expectations

The government has set out its expectations of the land transport system in the 2018 Government Policy Statement on Land Transport (GPS)(external link)

These include results from investments in promotion of road safety and demand management from the National Land Transport Fund.


  • Short to medium term results

    For promotion of road safety and demand management, the government expects:

    • Renewed strategic focus to have the greatest impact on reducing death and serious injury (including developing a new road safety strategy and action plan in the next 12-18 months)
    • Safer road use through appropriate education and promotion activities, and regulatory changes
    • Improved real and perceived safety for both pedestrians and cyclists
    • Increased proportion of journeys made using public transport and active modes of travel (including children travelling to and from school)
    • Reduced greenhouse gas emissions from land transport using a whole-of-system approach
    • Increased uptake of active travel modes such as walking and cycling to support environmental and public health objectives.
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  • Long-term results

    For promotion of road safety and demand management,  the government expects:

    • Significant reduction in deaths and serious injuries
    • Increased mode shift from private vehicle trips to walking, cycling and public transport.
    • Reduced greenhouse gas emissions from transport
    • Reduced transport’s negative effects on the local environment and public health.
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Programme funding

Funding for road safety promotion activities is usually approved as a single allocation covering the programme of activities to be delivered in an NLTP.  A breakdown of the amount requested and its contribution to Results Alignment must be entered into Transport Investment Online and updated as variations are agreed with the Transport Agency.

Demand management activities in the 2018-21 NLTP will be approved either as single projects or, where applicable, as a combination of similar projects delivered in a discrete area.

Qualifying for NLTP consideration

To qualify for consideration for inclusion in the National Land Transport Programme (NLTP) and subsequent approval of funding:

  • any proposed activity is eligible by meeting the definition of the Promotion of road safety and demand management activity class in the GPS and the appropriate work category definition in this Knowledge Base
  • all regionally delivered Promotion of road safety and demand management activities proposed for inclusion in the NLTP must be included in a regional land transport plan (RLTP)
  • organisations must comply with the Transport Agency’s Procurement manual (external link)(external link) and procurement rules, as well as any relevant standards and guidelines as listed in the Transport Agency’s Register of Network Standards and Guidelines (external link)(external link).

Promotion of road safety and demand management activities described in the following work categories are eligible for inclusion.

Also see the resources and templates available for this activity class.


Development of promotion of road safety and demand management programmes

See Developing promotion of road safety and demand management programmes for detailed guidance. 

Assessment of promotion of road safety and demand management programmes

Promotion of road safety and/or demand management programmes are assessed under the Transport Agency's Investment Assessment Framework. See Assessment of Promotion of road safety and demand management programmes.


Outsourced  promotion of road safety and/or demand management activities must be procured using an approved procurement procedure as described in the approved organisation’s or the Transport Agency’s endorsed procurement strategy.  

If an approved organisation or the Transport Agency uses in-house staff resources to provide professional services for the delivery of promotion of road safety and/or demand management activities, the total expenditure to be reflected in the funding assistance claim will be equal to the salary costs plus overhead (to be determined in a way that is consistent with generally accepted accounting practice).

Approved organisations and the Transport Agency are required to document how the amount of funding assistance claimed has been determined.


Transport Agency's Procurement Manual

Transport Agency’s Economic Evaluation Manual

Safer Journeys 2020 Strategy

Safer Journeys(external link) updates