All activities must be consistent with the Transport Agency planning and investment principles.
Approved Organisations and the Transport Agency are encouraged to work together, or cluster, for the purpose of employing professional services and pooling other resources to develop, manage and deliver promotion of road safety and/or demand management activities in an efficient and cost effective way.
Clusters can provide additional benefits by enabling a programme to target a community at risk in one council area, and achieve coverage of other council areas at little or no additional cost. The emphasis should always be on the primary community at risk.
Road safety promotion programmes are developed through the 'Road safety promotion' module in Transport Investment Online (external link)(TIO); for demand management activities, the improvements module needs to be used.
Additional efficiencies can be made when activities are developed and assessed as part of a programme of activities addressing the safe use of the land transport network.
Road safety promotion programmes, addressing the safe use of the land transport system should where relevant demonstrate alignment with safety-related programmes funded under other activity classes, as well as alignment with national and regional programmes.
The programme should embody the Safe System approach and be integrated with engineering, police and other stakeholder activities.
Similarly, demand management activities addressing the efficient and effective use of the land transport system should where relevant demonstrate alignment with efficiency and effectiveness related programmes funded under other activity classes, as well as alignment with national and regional programmes.
Robust planning processes put in place by Approved Organisations and the Transport Agency help to give the Transport Agency confidence that appropriate alternatives and options have been considered in the development of the proposed programme, and that the use of available resources has been maximised.
The checklist below provides guidance for the steps in planning activities, and considerations prior to making a funding application.
Road safety promotion activities that each have expenditure of less than $1,000,000 may be grouped in applications through Transport Investment Online. The application must be supported by a list of the activities, financial data and objectives, as outlined in the attached supporting information template, the road safety promotion activity list.
Road safety promotion activities that are individually more than $1,000,000 must include a calculated benefit-cost ratio.
Local advertising must meet the Transport Agency’s advertising guidelines(external link).
Approved Organisations and Transport Agency staff are encouraged to consult with the Transport Agency’s National Office advertising team early in the development process for assistance in the development of advertising to ensure effectiveness is maximised. This team can provide feedback on your early idea/s.
Approved organisations/Transport Agency staff must complete an Advertising Brief to guide discussions when engaging advertising agencies or working with an in-house team. If your advertising is audited by the Transport Agency, this document will be required.
The Transport Agency’s National Office advertising team must approve any advertising applications for campaigns that cost $250,000 or more. For these applications, use the Advertising Approval application form. If your advertising is audited by the Transport Agency, this document will be required.
If advertising does not follow Transport Agency guidelines, the Transport Agency may request immediate removal and discontinuation of the advertising. This will be at the expense of the approved organisation and a return of funding for the campaign may be sought.
The content of road safety and/or demand management advertising may be subject to an audit by the Transport Agency.
All funding requests for promotion of road safety and/or demand management activities must be accompanied by a project plan or activity list that:
Road safety action planning, or other similar forms of integrated planning, should inform activity development and delivery.