When developing a road safety promotion programme, Approved Organisations and the Transport Agency should take into account the Safer Journeys strategy, and the factors described below.
All activities must be consistent with the Transport Agency planning and investment principles.
Approved Organisations and the Transport Agency are encouraged to work together, or cluster, for the purpose of employing professional services and pooling other resources to develop, manage and deliver road safety promotion activities in an efficient and cost effective way.
Clusters can provide additional benefits by enabling a programme to target a community at risk in one council area, and achieve coverage of other council areas at little or no additional cost. The emphasis should always be on the primary community at risk.
Programmes are developed through the 'Road safety promotion' module in Transport Investment Online(external link) (TIO).
Additional efficiencies can be made when road safety promotion activities are developed and assessed as part of a programme of activities addressing the safe use of the land transport network. Where relevant, activities should demonstrate alignment with safety-related programmes funded under other activity classes, as well as alignment with national and regional programmes.
The programme should embody the Safe System approach and be integrated with engineering, police and other stakeholder activities.
Robust planning processes put in place by Approved Organisations and the Transport Agency help to give the Transport Agency confidence that appropriate alternatives and options have been considered in the development of the proposed programme, and that the use of available resources has been maximised.
The checklist below provides guidance for the steps in planning activities, and considerations prior to making a funding application.
Activities that each have expenditure of less than $300,000 may be grouped in applications through Transport Investment Online. The application must be supported by a list of the activities, financial data and objectives, as outlined in the attached supporting information template, the road safety promotion activity list.
Road safety promotion activities that are individually more than $300,000 must include a calculated benefit-cost ratio.
Local advertising must meet the Transport Agency’s advertising guidelines.
Approved Organisations and Transport Agency staff are encouraged to consult with the Transport Agency’s National Office advertising team early in the development process for assistance in the development of advertising to ensure effectiveness is maximised. This team can provide feedback on your early idea/s.
Approved organisations/Transport Agency staff must complete an Advertising Brief to guide discussions when engaging advertising agencies or working with an in-house team. If your advertising is audited by the Transport Agency, this document will be required.
The Transport Agency’s National Office advertising team must approve any advertising applications for campaigns that cost over $300,000. For these applications, use the Advertising Approval application form. If your advertising is audited by the Transport Agency, this document will be required.
If advertising does not follow Transport Agency guidelines, the Transport Agency may request immediate removal and discontinuation of the advertising. This will be at the expense of the approved organisation and a return of funding for the campaign may be sought.
The content of road safety advertising may be subject to an audit by the Transport Agency.
All funding requests for road safety promotion activities must be accompanied by a project plan or activity list that:
Road safety action planning, or other similar forms of integrated planning, should inform activity development and delivery.
Public transport programmes are developed through the Road safety promotion' module in Transport Investment Online (TIO). The module consists of the following sections:
| Programme level screens | |||
| Programme context | Content should reflect the principles of the Business Case Approach. Evidence around the programme will be contained in current planning documents, including activity management plans and road safety action plans. | ||
| Programme name | Typically, the name will be "Road safety promotion programme 20XX-XX". | Required for NLTP inclusion and Funding approval | |
| Your reference | The programme owner has the option of entering a programme identifier. | Optional | |
| Objectives | What outcomes are being sought from the programme? Reference should be made to the planning documents. Objectives should be SMART - specific, measureable, achievable/affordable, relevant/realistic and time-bound. | Required for NLTP inclusion and Funding approval | |
| Current trends in the condition and performance of your transport network | Describe the key problems, issues and opportunities for road safety performance on the network. Trends in road safety performance should be stated or referenced. Comparison of key performance indicators with national averages and peer group statistics will provide context to your proposed programme. | Required for NLTP inclusion and Funding approval | |
| Describe how these problems, issues and opportunities are to be addressed | How the key problems are to be addressed in the programme should be described with reference to planning documents such as the relevant activity management plan and road safety action plan. | Required for NLTP inclusion and Funding approval | |
| Programme integration | Describe how the road safety promotion programme integrates and will be coordinated with other programmes and projects (road maintenance and operation, improvements, road policing and other road safety promotion programmes) and with other organisations, including NZ Police. | Required for NLTP inclusion and Funding approval | |
| Reference to the relevant section detail of the planning documents | Refer to the relevant sections in the planning documents, including activity management plans and road safety action plans, that support the proposed programme. | Required for NLTP inclusion and Funding approval | |
| Opportunities for collaboration | What opportunities have been and will be explored to achieve economies of scale and to improve road safety performance on the network? | Required for NLTP inclusion and Funding approval | |
| Forecast expenditure | |||
| Forecast expenditure |
10 year forecast of expenditure on road safety promotion, with the first three years automatically completed from work category detailed requests. Note - nominal costs are to be provided inclusive of any allowance for input cost increases (escalation) and administration costs. |
Required for NLTP inclusion and Funding approval | |
| Contacts and supporting docs | |||
| Contact details | Contact details of programme owner representative. | Required for NLTP inclusion and Funding approval | |
| Supporting documents | Upload the activity management plan, roads safety action plan, road safety promotion activity lists and any other relevant documents that provide evidence to support the request for funding. | Required for NLTP inclusion and Funding approval | |
| Phase screens | |||
| Phases summary |
Provides a high level view of funding approved for road safety promotion programme phases in the NLTP. Phases relate to element of the programme, which may be based on Safer Journey themes, e.g. young drivers, roads and roadsides, or grouped around strategic fit assessments, e.g. a group of high strategic fit activities and another group of medium strategic fit activities. Also an application for Work category 151: Network and asset management need to be set up in a phase separate from the applications for Work category 432: Promotion, education and advertising. Activities costing more than $300,000 that require calculation of a benefit-cost ratio should be set up as a separate phase. |
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| Add a phase/Phase name | Select relevant option from the left hand menu. If a new phase, select "Add a phase" or, if you are revising an existing phase, select the appropriate phase name. | ||
| Phase name screen | |||
| Your phase reference | Programme owner has option to enter a programme/phase identifier. | Optional | |
| Work category | Select work category from dropdown list. | Required for NLTP inclusion and Funding approval | |
| What is the transport problem/opportunity that requires attention? | State the transport problem specific to this phase. It should link to the statement of key problems at the programme level, but may be stated in more detail here. | Required for NLTP inclusion and Funding approval | |
| Activity scope | Describe what will be delivered by the activity. | Required for NLTP inclusion and Funding approval | |
| Costs | |||
| Is fixed FAR applicable to this activity? | Defaults to "Yes", which means that the Approved Organisation's Normal funding assistance rate (FAR) will apply to the funding approval. | Required for NLTP inclusion and Funding approval | |
| Cost table | Enter requested amounts by year. The Transport Agency will enter recommended/ approved amounts when it moderates the requests as part of optimising the NLTP. Note - all costs are nominal and are presumed to include input cost increases (escalation) and administration costs. | Required for NLTP inclusion and Funding approval | |
| Assessment of the phase | Uses the Transport Agency's Investment Assessment Framework - refer to Assessment of Road Safety Promotion Programmes. | ||
| Programme owner assessment | The applicant's assessment is mandatory and informs the Transport Agency's assessment. It consists of ratings for each factor with an assessment commentary required for each. Note that a benefit-cost ratio is not required for activities less than $300,000 but is mandatory for any individual activity over $300,000. | Required for NLTP inclusion and Funding approval | |
| NZTA assessment | This assessment considers the programme owner's assessment and is a key input to the Transport Agency's decision whether to approve funding for the programme. | Required for NLTP inclusion and Funding approval | |
| NZTA recommendations | The Transport Agency regional representative completes this section, which is confirmed by National Office staff following moderation to optimise the NLTP. When the Board adopts the NLTP and agrees with the recommended allocations, the funding priority will change to "Approved". | ||
