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Advertising guide – producing effective advertising campaigns

Published: | Category: Guidance for specialists | Audience: Local & regional government

These guidelines will help approved organisations and NZ Transport Agency staff to produce and implement effective advertising campaigns using best practice. The guidelines document the best way to develop and implement your campaign and also show you how to complete the Transport Agency’s advertising brief/approval application form.

Publication details

  • Author:
  • Published: July 2012
  • ISBN/ISSN: 978-0-478-38041-5 (online) 978-0-478-38040-8 (print)
  • Contact:
  • Also known as: Advertising guidelines