Back to Resources

Research Report 294 Increasing cycling and walking: an analysis of readiness to change

Published: | Category: Transport demand management , Research programme , Research & reports | Audience: General

In 2003, Sport and Recreation New Zealand (SPARC) and the Cancer Society of New Zealand commissioned a major social marketing survey to segment adult New Zealanders in terms of physical activity and healthy eating habits. The questionnaire included several transport-related questions. The resulting ‘Obstacles to Action’ database contains responses from over 8000 people aged 16 or over.

Keywords: action, active transport, contemplation, cycling, ethnicity, gender, maintenance, mode change, physical activity, psychobehavioural, socio-psychological, stages of change, transport, transtheoretical model, travel, vigorous, walking

Publication details

  • Author:
  • Published: 2006
  • Reference: 294
  • ISBN/ISSN: ISBN 0-478-28706-2 ISSN 1177-0600