A targeted survey of electric vehicle owners in the greater Auckland area was carried out in August 2018 to assess the effectiveness of the 12 month trial of electric vehicles using 11 priority lanes on Auckland’s motorways. The survey was to assess if the trial was successful in achieving its objective of encouraging electric vehicle ownership.
Interviews were completed with 232 electric vehicle owners, and respondents were polled on:
Of the 232 electric vehicle owners interviewed, 47 percent (or 109 customers) had purchased their vehicle since commencement of the trial. Of these:
Overwhelmingly all interviewees reported the key factors influencing their purchase decision were:
While 27 percent of interviewees reported they are routinely using the priority lanes as part of their weekly travel plans, access to these lanes was largely seen as a bonus and not a motivating factor for buying an electric vehicle. On this basis, the results indicate that the trial has not been effective.