We’re underway with a research project on international visitors and their experiences with New Zealand’s land transport system.
Over the next few months, the Insights team will be out and about in New Zealand’s major tourism hot spots, getting to know our international visitors - their needs, motivations and behaviours when it comes to transport.
Shoulder season interviews are being carried in Matamata, Rotorua, and Queenstown and surrounds in October 2019. Summer season interviews are being carried out in Matamata, Rotorua, Taupo, Wellington, Picton,and Queenstown and surrounds between December 2019-March 2020.
This is the final stage of the research project. Previous stages include:
In addition to these on-the-spot interviews, the Transport Agency will be inviting participants to share their journey via social media, either by direct online chat with researchers or by including a specific hashtag on social media updates.
The research will help inform future planning and investment into infrastructure and services that improve visitor experiences, such as improving facilities, making it easier for international visitors to make a decision about mode or route of travel, and feeding this information into the way we are helping to shape New Zealand’s transport system.
The final report is expected to be available in the first half of 2020.
Since 2014, the NZ Transport Agency has been the lead agency in co-delivering the Visiting Drivers Project – a collaborative project to ensure all visitors have a safe and enjoyable holiday experience. They include central and local government, the tourism and rental vehicle industries and others in New Zealand and overseas.
The Transport Agency is now keen to better understand international visitor needs, motivations and behaviours as they use New Zealand’s land transport system.Close
We will be using this research to help inform how we plan and invest in our transport system. Exactly how the findings of this research will be used is unknown at this point.Close
The first stage is the segmentation of visitor data from MBIE’s International Visitor Survey(external link), based on common patterns of behaviour, such as mode of transport, how far international visitors travelled, and how long they stayed in New Zealand.
This is overlaid with additional information based on Paymark data, collected any time an international visitor uses a credit card with Paymark vendors. Mapping these transactions helps identify common journeys visitors are taking.
The third and final part of the international visitor insight research project are intercept interviews by our Insights team in tourism hot spots.
This is being done in two waves – the shoulder season of October 2019, and peak season of December 2019 through to March 2020. In addition to on-the-spot interviews, we will be inviting participants to share their journey via social media, either by direct online chat with researchers or by including a specific hashtag on social media updates.
This will help us better understand the needs, motivations and behaviour of international visitors as they experience the land transport system in New Zealand.Close
In many of New Zealand’s tourism hot spots, based on MBIE data.
The first wave of interviews in October are being held in Matamata, Rotorua, and Queenstown and surrounds. The second wave of interviews from December 2019-March 2020 are being held in Matamata, Rotorua, Taupo, Wellington, Picton, and Queenstown and surrounds.Close
A summary of the findings from this research will be available in the first half of 2020.Close