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Drink-driving advertising

This section focuses on our drink-driving road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.


That's a fail

Predominantly focused on males over the age of 25 years who continue to drive after more than a few drinks, this campaign reminds them that the ‘don’t drink and drive’ message applies to them too.

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