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Fatigue advertising

This section focuses on our fatigue road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.  


Dead on their feet

Being fatigued significantly increases the risk of a crash. It makes us less aware of what is happening on the road and impairs our ability to respond quickly and safely if a dangerous situation arises. Crashes resulting from driver fatigue are among the most severe on the road because a fatigued driver is less able to brake or avoid an impending crash.

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