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Speed advertising

This section focuses on our speed road safety advertising campaigns. Here you can learn about the approach behind the campaigns, who we target and why. You can also see the advertising material we’ve produced.

In my shoes

Enforcement has more to do with reducing harm than it does with issuing tickets and fines. This campaign reminds people that the role of Police is to protect those who use the road.

Thank you for your speed

This campaign puts a twist on previous campaigns which have focused on the consequences of more speed. This time it looks at the benefits of less speed.