This section focuses on our speed road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.
Enforcement has more to do with reducing harm than it does with issuing tickets and fines. This campaign reminds people that the role of Police is to protect those who use the road.
Many drivers habitually speed on New Zealand open roads and urban streets, failing to see the connection between vehicle speeds and crashes. Yet on average, 12 people are seriously injured or killed in a speed-related crash every week. This campaign focuses on the passenger’s perspective to help influence the speeding driver.