Safer Journeys 2010-20 was the Government’s road safety strategy for 2010-2020.

Road to Zero 2020-2030 is the Government’s new road safety strategy for 2020-2030. It was launched in late 2019.

Road to Zero 2020-2030(external link)

Learn about our current advertising campaigns and initiatives, including those launched under Safer Journeys – how it works and why we focus on certain areas and audiences.

Our advertising campaigns