Outside of our core campaign, other advertising campaigns are run to reach specific target audiences.
The popularity of e-scooters has caused a few challenges when it comes to integrating all footpath users safely. We want to encourage e-scooter users to ride in a safe and considerate way on footpaths, so all users feel safe.
This campaign highlights the fact that New Zealand roads are different to what they’re used to with some very specific messaging. It aims to inform drivers of key safety messages and encourages them to adjust their driving to New Zealand roads and conditions.