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Outside of our core campaign, other advertising campaigns are run to reach specific target audiences.

Visiting driver advertising

This campaign highlights the fact that New Zealand roads are different to what they’re used to with some very specific messaging. It aims to inform drivers of key safety messages and encourages them to adjust their driving to New Zealand roads and conditions.

Keep left advertising

This public information campaign aims to encourage people to move left on passing lanes and expressways, when appropriate and practical, to allow others to pass.