Learn about the approach behind our campaigns, who we target and why. You can also see the marketing material we’ve produced.

Use the drop-down filters below to select marketing campaigns by topic or campaign name.

Filter by:

Motorcycling safety campaign

People on motorcycles and mopeds are amongst the most vulnerable on our roads and are significantly over-represented in deaths and serious injuries on New Zealand roads.

Safe vehicles campaign: your last line of defence

In a crash, your vehicle is your last line of defence and safety ratings are the best way of knowing how it is likely to perform.

Drink-driving campaign: would you rather

Despite the message to not drink and drive being widely accepted, we continue to see alcohol impairment as a significant issue on our roads. Many people claim they would never drive drunk, yet still get behind the wheel in an impaired state. This campaign asks our audience to consider the consequences of being caught drink driving by showing different personal and social scenarios they could be faced with.

Speed campaign: through my eyes

Our challenge is to shift the acceptability of speeding amongst New Zealand drivers. They have a variety of ‘reasons’ and excuses for their speeding and don’t believe they will be caught or have a crash. This campaign reminds drivers that there are consequences to ignoring the speed limit; whether that be Police enforcement or a potentially fatal crash.

Driver distraction campaign: let driving distract you

A driver is distracted when they pay attention to an activity that takes their focus away from the primary task of driving. Any extra activity puts demands on a driver, which may reduce their driving standard. It may cause the driver to become less observant. A lower standard of driving means that a driver is less likely to anticipate hazards and crashes could occur as a result of the distraction.