Waka Kotahi NZ Transport Agency logo

Join the Road to Zero conversation

Road to Zero primary logo

The Road to Zero public awareness campaign is the first time Road to Zero is being introduced at scale to the general public so we need your help to share messages and generate conversations in your communities.

Below are some resources to support those conversations. The available resources can be used on your organisation’s channels, and your own personal channels, and can be branded with your organisation’s logo if you wish.

As the campaign develops, further resources will be made available. Keep an eye on this page for updates!

It takes everyone to get to no one

Key messages for the campaign

  • It’s more than just how we drive, it’s about the different parts of the road system working together to keep us safe.  
  • There isn’t just one ‘fix’ that will stop people dying and being seriously injured on the roads. 
  • We all have a part to play.
  • It takes everyone to get to no one. Mā tātou e kore tētahi e hinga.

Road to Zero marketing campaign: Riding together

Download ‘Riding together’ resources

Desktop, mobile and video conferencing backgrounds

Emails and newsletters

Social media

We have a vision: 0 deaths on our roads by 2050

Key messages for the campaign

  • It’s time we stop accepting that people will die or be seriously injured on our roads. 
  • Let’s stop referring to the ‘road toll.’ 
  • Zero is the only acceptable number.
  • We’ve got a Vision of zero deaths and serious injuries on our roads by 2050. 
  • We’ve got a plan and it’s called Road to Zero.
  • The Road to Zero strategy belongs to all of us New Zealanders. 

Road to Zero marketing campaign: Vision

Download 'Vision' resources

Posters Desktop, mobile and video conferencing backgrounds Emails and newsletters Social media

It’s time we stopped paying the road toll

Key messages for the campaign

  • It’s time we stopped paying the road toll and paying in human lives.
  • We want to reduce deaths and serious injuries on our roads.
  • New Zealand has a plan to get there, it’s called Road to Zero.
  • Road to Zero is New Zealand’s road safety strategy.

Road to Zero marketing campaign: Booth

Download 'Booth' resources

Desktop, mobile and video conferencing backgrounds Emails and newsletters Social media

Road to Zero

Example of the join us on the road to zero a3 poster

Road to Zero – NZ’s road safety strategy

Download resources

Posters and flyers Branding and communications More resources

Wider Road to Zero resources including research, videos, guides and toolkits

 

If there is a resource you would like to see developed, email us at: advertising@nzta.govt.nz

Traffic and travel information
Driver licences
Vehicles
Roads and rail
Commercial driving
Safety
Walking, cycling and public transport
Planning and investment