Safer Journeys 2010–2020 was the Government’s road safety strategy for 2010–2020.

Road to Zero 2020–2030 is the Government’s new road safety strategy for 2020–2030. It was launched in late 2019.

Road to Zero 2020–2030(external link)

Learn about our current marketing campaigns and initiatives, including those launched under Safer Journeys – how it works and why we focus on certain areas and audiences.

Our marketing campaigns