This section focuses on our drink-driving road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.
Too many people still don’t think it’s a problem to drive after drinking alcohol. This campaign encourages them to recognise that the inconvenience of not having their car in the morning is far better than the potential consequences of drink-driving.
Predominantly focused on males over the age of 25 years who continue to drive after more than a few drinks, this campaign reminds them that the ‘don’t drink and drive’ message applies to them too.