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Drug-affected driving advertising

This section focuses on our drug-affected driving road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.


The Unsaid

New Zealanders don’t readily identify drug driving as a common cause of road trauma; largely because they don’t hear much about it. Yet drug-impaired driving is far more commonplace than people might think.