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This section focuses on our motorcycling advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we've produced.


Respect every ride

Motorcycling is a high priority for road safety in New Zealand, because in a safe system where no one should be killed or seriously injured in a crash, around 550 motorcyclists are killed or seriously injured in crashes each year. While motorcycling is definitely a riskier form of transport than many, we don’t want to deter people from riding.