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This work category provides for travel demand management activities to improve the performance of the land transport system by changing transport demand and travel behaviour.

The purpose of travel demand management is to support efficient and effective use of the transport system, and to reduce the negative impacts of travel and freight movement. Demand management activities influence how, when and where people and freight travels.

Travel Demand management activities have the following objectives: 

  • shaping transport demand to better balance it with supply, and/or
  • shaping travel behaviour to ease pressure on the transport network and the environment, and/or
  • delivering economic benefits to businesses, communities and/or New Zealand from a national perspective.

Integrated programmes and alignment of resources

Proposals should be based on Transport Agency endorsed best practice guidelines and examples. The latest list of Transport Agency endorsed resources can be found here. This list will expand as policy and guidance is developed for the new work category.

Travel demand activities will achieve their greatest impact when there is consistency in the messaging.  Approved Organisations and the Transport Agency are encouraged to plan the content and timing of local activities to coincide with activities at the national level where appropriate and possible.

Qualifying activities 

To qualify under this work category an activity must give effect to national and local priorities identified in:

  • regional and local issues or opportunities identified within Activity Management Plans or Regional Public Transport Plans, or
  • a relevant business case, including within the Transport Agency's business plan.


  • Examples of qualifying activities

    Examples of qualifying activities

    Examples of qualifying activities include, but may not be limited to:

    • parking management
    • travel behaviour change activities, including the preparation of travel plans and neighbourhood accessibility plans, and associated education and promotion initiatives where these are targeted towards efficient and effective use of the land transport system
    • promotion and information activities (network user information) which maximise the efficiency of the road network, for example congestion relief, travel planning or mode shift promotion. 

    Other potential activities that are not in the above list should be discussed with the Transport Agency for eligibility.

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A range of exclusions applies to the work category. 


Funding assistance rate

The usual funding assistance rate is:

  • the Approved Organisation's normal FAR, or
  • 100% of the Transport Agency costs.

Non-financial contributions will not be considered part of the total project cost, and will not be eligible for financial assistance.
Approved Organisations and the Transport Agency are able to accept financial contributions from other parties as a contribution to total cost. If the financial contribution to the activity changes the scope of that activity, the contribution will be treated as third party funding and is to be deducted from the total cost before calculation of the Transport Agency’s funding assistance (i.e. that part is not eligible for funding assistance).


  • Illustrative examples

    Illustrative examples

    An Illustrative example of where it is Thirty Party funding as the scope changed is: 

    • A cycle skills training is developed to target the 3 schools which are located on a town’s strategic cycle network. A local bicycle shop offers to contribute to the programme to support it and enable the inclusion of a fourth school, which the Transport Agency has decided does not have enough priority for NLTF investment.
    • The bicycle shop’s contribution first will then be allocated to cover the total costs of the fourth school and therefore are excluded from the calculation of the Transport Agency’s funding assistance. Any remaining contribution can be treated as part of local share. 

    An Illustrative example of where the scope is not changed and financial contributions from other parties can be counted as local share is: 

    • A commercial sponsor provides funding for cycle skills training or the Bikes in Schools programme in schools in a city. The skills training is delivered by the usual council provider (qualified instructor), is part of a Council cycling education strategy and delivered in line with national guidelines.
    • The financial contribution can be treated as part of local share as there is no change to the scope. If it totals more than the local share of the total financial cost, then the Transport Agency’s financial assistance will be calculated on the balance of total cost after it is reduced by the amount above the local share.
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Applying for funding approval

Applications for funding approval should be made through the improvements module in Transport Investment Online (TIO).